How to watch Apple’s iPhone 18 Pro & iPhone Ultra launch live
The foldable iPhone Ultra and iPhone 18 Pro launch is coming. Here’s how and when to watch the event live.
Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable phone, the iPhone Ultra. The presentation will also be Apple’s first major product event after new CEO John Ternus takes over on September 1.
The company will follow its recent prerecorded format, with media and other guests gathering at Apple Park for an in-person component. Viewers elsewhere will watch the polished presentation as it streams.
Where & when to watch the iPhone 18 Pro event
The iPhone 18 Pro event begins Wednesday, September 9, at 10 a.m. PDT and 1 p.m. EDT. Viewers in the United Kingdom can tune in at 6 p.m. BST, while the presentation starts at 7 p.m. CEST in Central Europe and 10:30 p.m. IST in India.
The stream begins September 10 at 1 a.m. in China, 2 a.m. in Japan, and 3 a.m. in Sydney. Opening the stream a few minutes early will help viewers avoid missing the first announcement.
Apple’s official event page includes an Add to Calendar option. The calendar entry adjusts the starting time for the viewer’s location.
How to watch the iPhone 18 event on Apple devices
On an iPhone, iPad, or Mac, open Apple’s event page in a web browser or use the Apple TV app. The stream is free, and an Apple TV subscription isn’t required.
Apple TV 4K owners can open the TV app and select the event from the Home screen. If the event card isn’t immediately visible, use Search or open Apple.com on another device.
AirPlay offers another route to a larger screen. Start the stream on an iPhone, iPad, or Mac, then send it to an Apple TV 4K or AirPlay-compatible smart television connected to the same Wi-Fi network.
How to watch the iPhone 18 Pro event on Windows & Android
Windows and Android users can watch through Apple’s website or the official YouTube stream. The YouTube placeholder is live and selecting “Set Reminder” will send a notification when the presentation begins.
YouTube is also the simplest option on many smart televisions, streaming devices, and game consoles. The Apple TV app provides another route on supported televisions and other devices.
Apple will make a replay available through its event page and the Apple TV app after the broadcast. The YouTube stream will also remain available from the same link, allowing viewers to watch later or revisit individual announcements.
What to expect from the iPhone 18 Pro event
The September launch will introduce the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Ultra. It’s the iPhone Ultra that will break new ground, taking Apple into the foldable-phone market after years of releases from Samsung, Google, and other manufacturers.
Apple won’t introduce the entire iPhone 18 lineup at once. The regular iPhone 18 will arrive later under the company’s split schedule, leaving the September event to its premium models.
Apple Watch Series 12 and Apple Watch Ultra 4 will join the new iPhones. Those updates won’t be as dramatic as Apple’s first foldable, but they’ll round out the company’s usual fall hardware launch.
We have a full preview that covers everything else Apple will bring to the presentation.
